Mark J Peterson
Writer and advisor on business, leadership, sales, marketing, and personal growth
I write about the work of building a business—strategy, sales, leadership, marketing, and the personal side of showing up and doing the work. I also advise founders and leaders when an outside perspective helps.
About Mark
I write about what it takes to build something that lasts—a business, a team, and a life that holds up under pressure. On Substack, I explore strategy, sales, leadership, marketing, and the personal work of showing up day after day. When I advise founders and leaders, those are the same threads we pick up together.By day, I run Beacon Web, the agency I founded. Until recently, it operated as RSS Digital Marketing Group—a name that served us well for years, but never quite matched what we actually do. We rebranded to Beacon Web because the work is simpler and more specific than “digital marketing” suggests: we build and maintain websites, hosting, and the local visibility that helps organizations get found. The name is meant to do what we try to do for clients—shine a light on the good work they’re already doing.That day-to-day work keeps my writing honest. I’m less interested in theory or hype than in what actually holds up when you’re running payroll, answering the phone, and trying to grow without losing your mind. The essays range widely—leadership discipline, sales mechanics, strategic thinking, marketing that serves the business, habits, and mindset—but the through-line is practical insight for people building something meaningful.I take on a limited number of advisory conversations with founders and leaders who want a thoughtful outside perspective: clarifying direction, working through a stuck decision, or thinking more clearly about what comes next. If something in my writing resonates and you’d like to explore that, get in touch—a brief note about your business and what you’re trying to solve is enough.
Insights
Essays on business, leadership, sales, and growth
Advisory
I work with a limited number of founders and business leaders on strategy, sales, leadership, and growth—not as a packaged program, but as direct, practical counsel when an outside perspective would help.Typical conversations include clarifying direction, improving sales and go-to-market thinking, strengthening leadership and team alignment, and deciding what to prioritize next.If something in my writing resonates and you would like to explore working together, reach out with a brief note about your business and what you are trying to solve.