I will confess that I’m not comfortable with sales. So, I don’t know what I was thinking when I decided I wanted to start a digital marketing business. I guess I subscribed to the philosophy from The Field of Dreams – If you build it, they will come. But then I was challenged with the question, do you have a sales process?
And that’s when it hit me. I have to sell my services or hire someone to do it for me. The second option just wasn’t on the table. So, I’m a business owner. And whether I like it or not, I’m a salesperson. For that reason, I need a process.
I’m building that process and thought I would share some of the things I have learned. Maybe you’ll add your ideas in the comments.
What I’ve Learned About Sales Process
- If you don’t plan to sell, you won’t sell.
- Use a tool to help you track leads and deals through a life cycle. You will sell more if you use a tool.
- A defined sales funnel with reusable sales scripts and proposals eliminates the guesswork in deciding how to approach a lead. It also speeds up the sales process.
- Every deal should have a “next task” assigned until it is closed.
There are a lot of tools out there that can help you implement these ideas. I’ve adopted the Business Made Simple model for sales along with their Customer is a Hero framework. I can even help you implement that framework into your business.
For a simple CRM and email marketing tool, I use sendinblue. The key to this tool is that it is easy to use, has the appropriate automation features, and integrates well with the WordPress websites I build. If you would like help, I can help you get started with this tool.
How about you? Do you have a sales process? Tell us about it in the comments. I’m sure I can learn something from you!