I have a question for you. Are you struggling to build a business?
I’m asking this question because I am, and I’m trying to turn the struggle into success.
One of the things that I do to keep my momentum going is read authors who inspire me to think better. One of those authors is Seth Godin, and I’ve been working through his book, “The Practice” for a while now. Today I found some ideas that I think can help us stop struggling to build a business and find success.
Here they are in the form of questions:
- Am I generous with my craft, my voice, my knowledge, or whatever it is that I offer to others to make their lives better?
- Is my voice, craft, service, knowledge, or product peculiar enough to make it difficult for my customers to replace?
- Am I staying consistent in my venue as I look to find a few great customers, or am I bouncing from one venue to the next hoping to find a lot of average customers?
How does that help you build a business?
Here is the takeaway. As we struggle to build our businesses we need to slow down, seek to serve our audience, and work hard to offer something that is peculiar and life-changing. We also need to commit ourselves to a strategy for finding new clients and stick with it and build upon it over the long haul.
I sometimes feel schizophrenic in my search for new clients. This is because I don’t cultivate a single field long enough. Instead, before anything great can develop and grow, I bounce to a new field. I know I’m not alone in that. Let’s agree to stop!
I’d love to hear from you. If you have a thought on this article or what it takes to build a business, please leave a comment below.
Have a great day!