If you run a business, you know how complex it can be and how tempting it is to say yes to every potential customer. You’ll say yes, even if that means customizing how you do things just for them. After all, they represent more revenue. You would be crazy to turn them away. So, the
I have a question for you. Are you struggling to build a business? I’m asking this question because I am, and I’m trying to turn the struggle into success. One of the things that I do to keep my momentum going is read authors who inspire me to think better. One of those authors is
Every business person knows that it is more profitable to keep a customer for a long time than to replace customers who quit. So, how do you create awesome customer loyalty? Take a few minutes to watch or listen to Will Guidara’s TED Talk. You’ll learn the importance of: Enjoy!
I will confess that I’m not comfortable with sales. So, I don’t know what I was thinking when I decided I wanted to start a digital marketing business. I guess I subscribed to the philosophy from The Field of Dreams – If you build it, they will come. But then I was challenged with the
It might sound extreme to say that you should work on your business every day, but if you own a business, especially a new one, it needs your constant attention. Even if on some days the attention is a moment here or there, that attention is vital. A business ignored is a dying business. So,
My thoughts today center on the creative management of business finances. I am very interested in the topic of creativity. I particularly enjoy the topic of building and running a business. So, as much as I think about the product, I also think about the business. I strive to learn, develop, and adopt disciplines for