If you run a business, you know how complex it can be and how tempting it is to say yes to every potential customer. You’ll say yes, even if that means customizing how you do things just for them. After all, they represent more revenue. You would be crazy to turn them away. So, the
I have a question for you. Are you struggling to build a business? I’m asking this question because I am, and I’m trying to turn the struggle into success. One of the things that I do to keep my momentum going is read authors who inspire me to think better. One of those authors is
Every business person knows that it is more profitable to keep a customer for a long time than to replace customers who quit. So, how do you create awesome customer loyalty? Take a few minutes to watch or listen to Will Guidara’s TED Talk. You’ll learn the importance of: Enjoy!
I will confess that I’m not comfortable with sales. So, I don’t know what I was thinking when I decided I wanted to start a digital marketing business. I guess I subscribed to the philosophy from The Field of Dreams – If you build it, they will come. But then I was challenged with the
In business, we need to avoid the trap of contentment. In many other areas of life, learning to be content is highly recommended, but not in business. Here we must constantly want to be and do better. If we get to the place where we feel like everything is just right and we are satisfied,
Every business wants to keep its customers. So why do we fail to set clear expectations? Why do we allow customers to have a vague understanding of what to expect from us and what not to expect from us? It is a recipe for disaster. Several things can happen. The customer gets frustrated with us