As a marketer, I know words and clarity matter. As a leader, you should know that words and clarity matter. And the best way to use words is to say less and be clear. This rule is especially true for leaders. The last thing you want to do in leadership is to confuse people with
Every business wants to keep its customers. So why do we fail to set clear expectations? Why do we allow customers to have a vague understanding of what to expect from us and what not to expect from us? It is a recipe for disaster. Several things can happen. The customer gets frustrated with us
No one is surprised by the statement, dysfunction will kill your team. But most of us confronted by its presence know what to do to stop it. In the next few minutes, I will outline some steps to do that. Keep in mind that these aren’t rules. They are principles. Rules apply all the time.
[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/3885794/height/100/width/480/thumbnail/no/theme/standard” height=”50″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] When writing an email, preparing for a presentation or giving a speech, who is foremost in your mind, and who’s needs are most prevalent in your thoughts? We can go a few ways here. First, our thoughts may be on ourselves and our needs:
Have you ever stopped and wondered, Do I use affect or effect? Do I sympathize or empathize with the person? What’s the possessive of it, Its or It’s? The English language is full of grammatical quandaries like this, and the choices you make can sometimes impact the perceptions of others concerning your literacy and intelligence.
I think it is time for those of us who make presentations as part of our routine work to change the way we think about them, their purpose, and the role of the audience to whom we present. My thoughts are inspired by chapter two of “Communicating to Influence: How to Inspire Your Audience to