People have different ideas about marketing and its purpose. My thinking on this topic is that marketing has two purposes and that those purposes are linked. First, marketing is all about building awareness. People need to recognize and remember your brand, products, and services when they need them. You want to be top of mind

Read More

Do you have an exciting new idea for a business or product? If so, you may be eager to get the word out and to start making money from it. The only problem is that new ideas are often the hardest to market. After all, how do you get someone excited about something and ready

Read More