You love your product. You think it is the best thing around. The question is, do your customers love your product? Too many creators and entrepreneurs make a fatal mistake in their reasoning. They believe that if they love what they’ve created, then everyone else will too.
That may or may not be accurate. But the basis for deciding to create a product or build a business around a product can’t be the fact that you love it. Making decisions based on that reason is an excellent way to see your dreams fail.
The decision to create something must rest on one of two facts. First, I want to make this thing for me. I think it is amazing, and I’m excited about building it. There’s nothing wrong with that, but it is not a business. It is a passion and a hobby.
Second, I think people will love this and want to buy it. I’ve done market research that research validates my belief. So, I want to make it because I believe it is a sound business decision. There’s nothing wrong with that approach either. That’s how successful businesses outlast the dreamers and hobbyists.
Seth Godin, in “The Practice: Shipping Creative Work” talks about the idea of a creator trying to do two things at once… “make what you want, for you…make “something for those you seek to connect and change.” He says, “Pursuing either is fine. Pursuing both is a recipe for unhappiness because what you’re doing is insisting that other people want what you want and see what you see.”
That isn’t the case. So, do your customers love your product? Maybe they do, but don’t expect them to just because you do.
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