Business leaders tend to measure success by numbers. How many sales did we close? By what percentage did we grow our revenue this year? Did we hit our profit margin number last month? As a result of this tendency, leaders act as if they are accountable to those numbers. We need to change this thinking.

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It might sound extreme to say that you should work on your business every day, but if you own a business, especially a new one, it needs your constant attention. Even if on some days the attention is a moment here or there, that attention is vital. A business ignored is a dying business. So,

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In business aiming for a big splash vs. a lasting impact makes all the difference in whether your business grows and is successful. Often we opt for the big splash when a lasting impact is the right choice. Imagine that you want to displace all the water out of a pond, and your only options

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