Do you have an exciting new idea for a business or product? If so, you may be eager to get the word out and to start making money from it. The only problem is that new ideas are often the hardest to market. After all, how do you get someone excited about something and ready to buy if they don’t understand what it is?
If there is no precedent and nothing for them to compare it with, they won’t beat down your door to buy your product? You are in for an an uphill struggle, but if you’re smart, there are ways to get around those challenges.
Get People Involved
One of the first tips for marketing a big idea is to get people involved. In other words, let people feel like they are playing a part in your story. This is powerful because people love being a part of a movement. And it works particularly well for something that is exciting and new because that’s the kind of thing people want to get involved with.
This is one of the reasons Kickstarter works so well. But there are other ways to get people involved too. One way is to let them name some aspect of your business for example or by asking for donations. Why not print out t-shirts that people can wear? And be sure to use inclusive language – words like ‘movement’ are powerful.
Explain the Value Proposition
A value proposition explains what a product can do for someone. It tells them how it can improve their life by making them healthier or richer. When you sell an ebook on fitness, you aren’t selling an ebook, you’re selling a feeling of being fit and attractive. You’re selling six pack abs. You’re selling suits that fit perfectly.
While your product may be new and unfamiliar, value propositions like this are universal and speak to everyone. Focus on a strong value proposition in your marketing. You will find it’s easier to get people excited about what you’re doing.
Make Your Product Stand Out
Is your product or service completely different and new? Then use that. Five Finger shoes (the shoes with toes) is a perfect example of a product marketed with this “never seen that before” strategy. They were so different that people started talking about them as a novelty. As a result, whenever someone wears them, the company gets exposure and free publicity!
What’s your new product or business idea? How will you get people involved in its development? Do you know the compelling value that it will bring? Can you identify that WOW factor in it? When you know the answers to these questions you can start marketing your next big idea.
If you missed the previous article in this series, check it out here: How To Generate Ideas that Lead to Innovation