If you run a business, you know how complex it can be and how tempting it is to say yes to every potential customer. You’ll say yes, even if that means customizing how you do things just for them. After all, they represent more revenue. You would be crazy to turn them away. So, the
Every business person knows that it is more profitable to keep a customer for a long time than to replace customers who quit. So, how do you create awesome customer loyalty? Take a few minutes to watch or listen to Will Guidara’s TED Talk. You’ll learn the importance of: Enjoy!
People have different ideas about marketing and its purpose. My thinking on this topic is that marketing has two purposes and that those purposes are linked. First, marketing is all about building awareness. People need to recognize and remember your brand, products, and services when they need them. You want to be top of mind
You love your product. You think it is the best thing around. The question is, do your customers love your product? Too many creators and entrepreneurs make a fatal mistake in their reasoning. They believe that if they love what they’ve created, then everyone else will too. That may or may not be accurate. But
Are you a loser? Do your business efforts fall flat no matter what you do to make your product or service appealing to people? Well, it’s probably your fault if you’re trying to make them appealing to everyone. Because people-pleasers lose. Don’t believe me? Find a successful product or business that doesn’t have haters. The