People have different ideas about marketing and its purpose. My thinking on this topic is that marketing has two purposes and that those purposes are linked. First, marketing is all about building awareness. People need to recognize and remember your brand, products, and services when they need them. You want to be top of mind
It might sound extreme to say that you should work on your business every day, but if you own a business, especially a new one, it needs your constant attention. Even if on some days the attention is a moment here or there, that attention is vital. A business ignored is a dying business. So,
If you are similar to most business owners and managers today, you struggle to fill open positions in your organization. As a result, you and your team are busy taking on the extra work of the vacant positions. So, when you hire a new employee, you want them to be up and running as quickly
You love your product. You think it is the best thing around. The question is, do your customers love your product? Too many creators and entrepreneurs make a fatal mistake in their reasoning. They believe that if they love what they’ve created, then everyone else will too. That may or may not be accurate. But
Are you a loser? Do your business efforts fall flat no matter what you do to make your product or service appealing to people? Well, it’s probably your fault if you’re trying to make them appealing to everyone. Because people-pleasers lose. Don’t believe me? Find a successful product or business that doesn’t have haters. The
If you are new to selling, starting a business, and need help selling the product that you are so passionate about, I want to help. In this video, I offer two tips for selling your product.