In business aiming for a big splash vs. a lasting impact makes all the difference in whether your business grows and is successful. Often we opt for the big splash when a lasting impact is the right choice. Imagine that you want to displace all the water out of a pond, and your only options
You love your product. You think it is the best thing around. The question is, do your customers love your product? Too many creators and entrepreneurs make a fatal mistake in their reasoning. They believe that if they love what they’ve created, then everyone else will too. That may or may not be accurate. But
Are you a loser? Do your business efforts fall flat no matter what you do to make your product or service appealing to people? Well, it’s probably your fault if you’re trying to make them appealing to everyone. Because people-pleasers lose. Don’t believe me? Find a successful product or business that doesn’t have haters. The